[1]
C. Elizabeth Pico Leiva, G. Antonella Cañete Benítez, P. Martin Paniagua González, and L. A. Dávalos Giménez, “IMPORTANCE OF BRAND POSITIONING IN SMES”, GEI, vol. 4, no. 06, pp. 439–499, Dec. 2023, doi: 10.51249/gei.v4i06.1763.