DIEGO WEBER DOS SANTOS, Jean. TWO SIDES OF THE SAME COIN? A SYSTEMATIC REVIEW OF FRANCHISING AND BRAND LICENSING AS COMPLEMENTARY EXPANSION STRATEGIES. Humanas em Perspectiva, [S. l.], v. 1, 2026. DOI: 10.51249/hp01.2026.3023. Disponível em: https://periodicojs.com.br/hp/article/view/3023. Acesso em: 12 jun. 2026.