Dahiana Rotela Vazquez, P. .; Romero Gonzalez, Y. .; Noemi Fariña Morel, D. .; David Cañete Gonzalez, A. .; Vanessa Ruiz Diaz de Salvioni, V. . IMPORTANCE OF IMPLEMENTING A BUSINESS PLAN IN COMPANIES. GEI 2023, 4, 812-827.