Barreto, A. , Pe-curto, A. , Tachibana, G., Lavorgna, L. , Gouveia, P. , Maida, E. , Sousa, C. , Melo Lopes, P. , Joel, P., Bela Cardoso, P., Ribeiro, E. , Guerra, N. , Lopes Camilo, J. , Moital, I. , Pedrosa, H. , Pinato, D. and Sousa, R. 2024. HELP PHARMACEUTICAL INDUSTRY TO BUILD MEANINGFUL PERSONALIZED HEALTHCARE PROFESSIONAL EXPERIENCE: THE APPLICATION OF THE BRAND LEADERSHIP CIRCLE TOOL TO OPTIMIZE AND INNOVATE ACROSS THE VALUE CHAIN AS PART OF A SUCCESSFUL BUSINESS MODEL. Health and Society. 4, 03 (Jun. 2024), 180–199. DOI:https://doi.org/10.51249/hs.v4i03.2104.