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Barreto, A. .; Pe-curto, A. .; Tachibana, G.; Lavorgna, L. .; Gouveia, P. .; Maida, E. .; Sousa, C. .; Melo Lopes, P. .; Joel, P.; Bela Cardoso, P.; Ribeiro, E. .; Guerra, N. .; Lopes Camilo, J. .; Moital, I. .; Pedrosa, H. .; Pinato, D. .; Sousa, R. . HELP PHARMACEUTICAL INDUSTRY TO BUILD MEANINGFUL PERSONALIZED HEALTHCARE PROFESSIONAL EXPERIENCE: THE APPLICATION OF THE BRAND LEADERSHIP CIRCLE TOOL TO OPTIMIZE AND INNOVATE ACROSS THE VALUE CHAIN AS PART OF A SUCCESSFUL BUSINESS MODEL. hs 2024, 4, 180-199.