BARRETO, A. .; PÉ-CURTO, A. .; TACHIBANA, G.; LAVORGNA, L. .; GOUVEIA, P. .; MAIDA, E. .; SOUSA, C. .; MELO LOPES, R. P. .; JOEL, P.; BELA CARDOSO, P.; RIBEIRO, E. .; GUERRA, N. .; LOPES CAMILO, J. .; MOITAL, I. .; PEDROSA, H. .; J. PINATO, D. .; SANTOS, R. . HELP PHARMACEUTICAL INDUSTRY TO BUILD MEANINGFUL PERSONALIZED HEALTHCARE PROFESSIONAL EXPERIENCE: THE APPLICATION OF THE BRAND LEADERSHIP CIRCLE TOOL TO OPTIMIZE AND INNOVATE ACROSS THE VALUE CHAIN AS PART OF A SUCCESSFUL BUSINESS MODEL. Health and Society, [S. l.], v. 4, n. 03, p. 180–199, 2024. DOI: 10.51249/hs.v4i03.2104. Disponível em: https://periodicojs.com.br/index.php/hs/article/view/2104. Acesso em: 22 nov. 2024.