Barreto, A. ., Pe-curto, A. ., Tachibana, G., Lavorgna, L. ., Gouveia, P. ., Maida, E. ., Sousa, C. ., Melo Lopes, P. ., Joel, P., Bela Cardoso, P., Ribeiro, E. ., Guerra, N. ., Lopes Camilo, J. ., Moital, I. ., Pedrosa, H. ., Pinato, D. . and Sousa, R. . (2024) “HELP PHARMACEUTICAL INDUSTRY TO BUILD MEANINGFUL PERSONALIZED HEALTHCARE PROFESSIONAL EXPERIENCE: THE APPLICATION OF THE BRAND LEADERSHIP CIRCLE TOOL TO OPTIMIZE AND INNOVATE ACROSS THE VALUE CHAIN AS PART OF A SUCCESSFUL BUSINESS MODEL”, Health and Society, 4(03), pp. 180–199. doi: 10.51249/hs.v4i03.2104.