Barreto, A. ., A. . Pe-curto, G. Tachibana, L. . Lavorgna, P. . Gouveia, E. . Maida, C. . Sousa, P. . Melo Lopes, P. Joel, P. Bela Cardoso, E. . Ribeiro, N. . Guerra, J. . Lopes Camilo, I. . Moital, H. . Pedrosa, D. . Pinato, and R. . Sousa. “HELP PHARMACEUTICAL INDUSTRY TO BUILD MEANINGFUL PERSONALIZED HEALTHCARE PROFESSIONAL EXPERIENCE: THE APPLICATION OF THE BRAND LEADERSHIP CIRCLE TOOL TO OPTIMIZE AND INNOVATE ACROSS THE VALUE CHAIN AS PART OF A SUCCESSFUL BUSINESS MODEL”. Health and Society, vol. 4, no. 03, June 2024, pp. 180-99, doi:10.51249/hs.v4i03.2104.