Accioly Pereira Peloso, B. 2026. THE IMPACT OF ARTIFICIAL INTELLIGENCE-POWERED CHATBOTS ON OPERATIONAL EFFICIENCY AND CUSTOMER EXPERIENCE: A SYSTEMATIC LITERATURE REVIEW AND CASE STUDY IN THE FITNESS INDUSTRY. Journal of Interdisciplinary Debates. 7, 01 (May 2026), 169–190. DOI:https://doi.org/10.51249/jid.v7i01.3038.