Accioly Pereira Peloso B. THE IMPACT OF ARTIFICIAL INTELLIGENCE-POWERED CHATBOTS ON OPERATIONAL EFFICIENCY AND CUSTOMER EXPERIENCE: A SYSTEMATIC LITERATURE REVIEW AND CASE STUDY IN THE FITNESS INDUSTRY. jid [Internet]. 2026 May 29 [cited 2026 Jun. 10];7(01):169-90. Available from: https://periodicojs.com.br/jid/article/view/3038