Vol. 81 (2025): Digitalization in consumer relations in a retail bank: analysis of the use of the hybrid channel and customer profitability
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Vol. 81 (2025)
Published February 12, 2025
Digitalization in consumer relations in a retail bank: analysis of the use of the hybrid channel and customer profitability
Latin American Theses and Dissertations
Rafael Desconsi
Digitalization in consumer relations in a retail bank: analysis of the use of the hybrid channel and customer profitability
PDF (Portuguese (Brazil))
461
170
DOI:
https://doi.org/10.51249/hp81.2025.309
