SCALABILITY AND STANDARDIZATION IN CHILDREN'S FITNESS PROGRAMS: A PROJECT MANAGEMENT PERSPECTIVE

Abstract

The present study investigates the strategies of scalability and standardization in children’s fitness programs from the perspective of project management. The central objective is to analyze how the application of structured Project Management Office (PMO) methodologies enables the development, implementation, and sustainable growth of business models focused on the health and well-being of children and adolescents. The methodology adopted comprises a systematic literature review of the last five years, complemented by a descriptive case study based on the implementation of a pioneering program in a large-scale fitness network. The results demonstrate that process standardization, continuous training of multidisciplinary teams, and the adoption of rigorous quality metrics are critical success factors for the replicability of the model across multiple units. The analysis reveals that structuring through a centralized PMO allows not only the maintenance of intervention fidelity but also agile adaptation to local needs, ensuring financial sustainability and positive impact on child health. It is concluded that the convergence between evidence-based practices in pediatric physical education and robust project management frameworks constitutes the fundamental foundation for the effective expansion of health promotion initiatives on a commercial and community scale.