Abstract
The consumer market is currently increasing their purchasing power and dictating companies what should be produced for their full satisfaction and necessity. In the old days it was companies that held this power and produced frighteningly pushing their entire production to customers, the businessmen’s view was simply to produce mass and sell more and more without knowing the opinion of consumers, that is, the product was good o Enough to sell alone, however, over time, the world has evolved and continues to evolve faster and faster and with this evolution also the maturity of these customers, now reversing the marketing situation and their roles. This work aims to show via a bibliographic study the importance of marketing for business management and its sales strategies. Managers must know their importance and benefits to achieve the organization’s objectives, as well as an essential tool for their strategic planning.
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