THE USE OF SOCIAL MEDIA TO PROMOTE BUSINESSES
THE USE (Português (Brasil))

Keywords

social media, Promotion Strategies, Digital Marketing, Social Media Strategy.

How to Cite

David Giménez Britez, F. ., Sebastian Meza Montiel , G. ., Mathias Báez, R. ., Vicente González, M. ., & Martin Lopez González, B. . (2023). THE USE OF SOCIAL MEDIA TO PROMOTE BUSINESSES. Revista Gênero E Interdisciplinaridade, 4(05), 828–862. https://doi.org/10.51249/gei.v4i05.1709

Abstract

At present, social networks such as Facebook, Instagram and Twitter have an important role in promoting business. This work focuses on exploring why social media is important to promote a business effectively and how it can benefit businesses in the digital world. The focus of the research is quantitative, since surveys are applied and the results are tabulated in Excel and then represented in percentage statistical graphs. It is important to note that this work has certain limitations. Since the field of social media evolves rapidly, it’s possible that some findings are based on information that can quickly become outdated. The technique for data collection used in this work will be the survey, it will be composed of closed questions that are related to the objectives in order to clarify the tasks to be investigated. As a result, it is concluded that social media plays a crucial role in driving business success today. These platforms offer a number of benefits, such as the ability to reach a global audience, build direct relationships with customers, and promote brand growth. By following a solid strategy and generating relevant, quality content, businesses can take full advantage of the potential of social media to increase their brand visibility, improve customer loyalty, and increase sales.

https://doi.org/10.51249/gei.v4i05.1709
THE USE (Português (Brasil))

References

Balestrini, M. (2006) Cómo se Elabora el Proyecto de Investigación. Caracas. BL Consultores Asociados. https://docer.com.ar/doc/x1vnvs0

Hernández Sampieri, R., Fernández Collado, C. y Baptista Lucio, M. P. (2014). Metodología de la Investigación. McGraw-Hill.

Campoy Aranda, T. J. (2018). Metodología de la investigación Científica. Manual para elaboración de tesis y trabajos de investigación. Marben editora y gráfica S.A.

Melo, A. (s. f.-b). Cuál es la importancia de las redes sociales para una empresa. https://blog.inmarketing.co/blog/cual-es-la-importancia-de-las-redes-sociales-para-una-empresa

Periodismo, medios y tecnología: tendencias y predicciones para 2022. (2022, 13 enero). https://reutersinstitute.politics.ox.ac.uk/es/periodismo-medios-y-tecnologia-tendencias-y-predicciones-para-2022

Pagán, C. Á. (2018). 7 estrategias efectivas de promoción en redes sociales. BlogsterApp. https://blogsterapp.com/es/estrategias-promocion-en-redes-sociales/

Melo, A. (s. f.-b). Cuál es la importancia de las redes sociales para una empresa. https://blog.inmarketing.co/blog/cual-es-la-importancia-de-las-redes-sociales-para-una-empresa

Evaluación Social Media Marketing.pdf. (s. f.). Scribd. https://es.scribd.com/document/474243455/Evaluacion-Social-Media-Marketing-pdf

Aznarte, J. L. (2020). Consideraciones éticas en torno al uso de tecnologías basadas en datos masivos en la UNED. https://www.redalyc.org/journal/3314/331463171012/html/

Velázquez, A. (2023). Importancia del marketing digital para las empresas. QuestionPro. https://www.questionpro.com/blog/es/que-es-el-marketing-digital/

Admin-Staff. (2023, 12 septiembre). Conoce la importancia del marketing digital | autónoma. Universidad Autónoma del Perú. https://www.autonoma.pe/blog/importancia-marketing-digital/#:~:text=El%20marketing%20digital%20ofrece%20una,en%20l%C3%ADderes%20en%20tu%20canalizaci%C3%B3n

Ayvar, C. (2015). 10 formas de usar las redes sociales para impulsar el éxito de tu negocio. TRESMEDIA. https://www.tres.pe/blog/formas-usar-redes-sociales-impulsar-exito-negocio/

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...