Abstract
Digital marketing (or online marketing) are all the actions and strategies that use the internet, digital devices and online platforms to promote, sell or communicate everything related to products or services, customer service and performance monitoring. . This research focuses on analyzing the importance of it in companies as a vital tool, detailing fundamental strategies to achieve proposed goals.The methodology used in the research is Quantitative, data collection was carried out through a survey with semi-open questions.The results indicate that Digital Marketing is extremely important for companies, as well as being a useful tool for them, but the familiarity of the respondents with this system is quite regular.Effective strategies such as television and radio advertising were identified to increase the customer base and improve the profitability of a company. Likewise, effective traditional marketing strategies such as social networks and influence marketing are mentioned, since social networks play a fundamental role in the digital marketing strategy within companies.As a result of the research, useful tips are proposed to implement within companies and promote digital marketing in companies. These include the use of social media and transparent client communication
References
Morante Asesores, (2016) https://www.holded.com/es/blog/6-estrategias-marketing-mas-eficaces-retener-clientes
Holded. (2017) https://www.zendesk.com.mx/blog/necesidades-del-cliente/
Bonitte. B. (2022) https://blog.hubspot.es/marketing/marketing-digital-vs-marketing-tradicional
Corrales, A. M. S., Coque, L. M. P., & Brazales, Y. P. B. (2017). El marketing digital y su influencia en la administración empresarial. Dominio de las Ciencias, 3(4), 1161-1171. https://dialnet.unirioja.es/servlet/articulo?codigo=6325485
Silva, L.(2022) https://blog.hubspot.es/marketing/marketing-digital-vs-marketing-tradicional
Morante Asesores, (2016) https://www.moranteasesores.es/importante-marketing-una-empresa/#:~:text=Gracias%20al%20marketing%20las%20empresas,y%20sus%20ventas%20aumentar%C3%A1n%20notablemente
Luis Barzola, Jimmy Jara, Pedro Aviles (2019) https://scholar.google.es/scholar?hl=es&as_sdt=0%2C5&q=importancia+del+marketing+digital+en+las+empresas+&btnG=&lr=lang_es#d=gs_qabs&t=1697845021018&u=%23p%3DchY7onaq2aEJ
Cudriz, E. C. N., & Corrales, J. M. (2020). El marketing digital como un elemento de apoyo estratégico a las organizaciones. Cuadernos Latinoamericanos de Administración, 16(30). https://masd.unbosque.edu.co/index.php/cuaderlam/article/view/2915
Revista Espacios (2018) https://www.revistaespacios.com/a18v39n18/18391831.html
Balestrini, M. (2006) Cómo se Elabora el Proyecto de Investigación. Caracas. BL Consultores Asociados. https://docer.com.ar/doc/x1vnvs0
Hernández Sampieri, R., Fernández Collado, C. y Baptista Lucio, M. P. (2014). Metodología de la Investigación. McGraw-Hill.
Henríquez Fierro, E. y Zepeda González, M. I. (2003). PREPARACIÓN DE UN PROYECTO DE INVESTIGACIÓN. Ciencia y enfermería, 9(2), 23-28. https://dx.doi.org/10.4067/S0717-95532003000200003
Campoy Aranda, T. J. (2018). Metodología de la investigación Científica. Manual para elaboración de tesis y trabajos de investigación. Marben editora y gráfica S.A.