CONSUMPTION, CONSCIOUSNESS AND DECISION – AN EVIDENCED REALITY

Abstract

Conscious consumption, based on sustainability, has gained new contours in the last decades, especially from the perspective of adopting new habits for the protection of the environment. Thus, consumers and companies themselves started to adopt production and consumption mechanisms that meet these needs, aiming at social responsibility with the environment. Previously, this protection was practically non-existent, denoting the need to educate individuals about protecting the environment, seeking the adoption of habits that do not attack nature. Man’s relationships with the environment and the manipulation of his resources have been developed in favor of preventive behaviors, aiming at sustainability. Thus, it is prized for economic development, but without the environment suffering with irreparable degradations, having a balance between its use and industrialization. Environmental education and the search for new habits - food, reuse and recycling, as well as the choice of natural products and consumed by companies with social responsibility to the environment, are ways to promote and protect the environment from exacerbated aggressions. This work aims to present conscious consumption as an alternative for a better quality of life. To this end, bibliographical research was used in articles, academic works, periodicals, doctrines, legislation, among others.