EFFECTIVE INTERNET AS A MARKETING ACTIVITY PLAN IN THE COMMERCIAL ENGINEERING COURSE OF THE PRIVATE UNIVERSITY OF THIS SUBSIDIARY CIUDAD DEL ESTE
EFFECTIVE

Palavras-chave

Effective Internet, Marketing Activity Plan, Comercial Engineering, Eastern Prívate University

Como Citar

Benitez, O. ., Segovia, J., Martínez , E., Úbeda, G. ., Maldonado, E. ., & Duarte, Álvaro . (2023). EFFECTIVE INTERNET AS A MARKETING ACTIVITY PLAN IN THE COMMERCIAL ENGINEERING COURSE OF THE PRIVATE UNIVERSITY OF THIS SUBSIDIARY CIUDAD DEL ESTE. Revista Gênero E Interdisciplinaridade, 4(05), 863–880. https://doi.org/10.51249/gei.v4i05.1710

Resumo

This article addresses the topic of digital marketing and how the effective Internet can be a successful marketing activity plan for the Commercial Engineering degree at the Universidad Privada del Este Branch Ciudad del Este. A descriptive and quantitative approach was used for the research, with a survey directed at the students of the program. The research design is characterized as transversal due to the time limitation established for its development. Research results are presented, including the analysis of social networks as powerful channels of communication and interaction with consumers, the application of highly targeted advertising campaigns that take advantage of the vast amount of data available online, and how the effective Internet It can be applied as a marketing activity plan in other university courses. The stages of the project are detailed, including the definition of objectives, the comprehensive review of existing literature, the selection of highly qualified researchers, the identification of necessary resources, and the creation of a carefully structured schedule of activities. It is concluded that digital marketing is a powerful tool for companies and that the effective Internet can be a successful marketing activity plan for the Commercial Engineering career at the Universidad Privada del Este Branch Ciudad del Este.

https://doi.org/10.51249/gei.v4i05.1710
EFFECTIVE

Referências

Kaplan, A. y Haenlein, M. (2010). Usuarios del mundo, ¡uníos! Los desafíos y oportunidades de las redes sociales. Horizontes empresariales, 53 (1), 59-68. https://www.sciencedirect.com/science/article/pii/S0007681309001232

Velázquez, K. (2017). Que sabes del Marketing digital. México. Obtenido de https://marketing4ecommerce.mx/marketing-digital-definicion-historia/

Mercado, S. (2002). Administración de ventas, Thomson editores. Obtenido de: http://ri.ufg.edu.sv/jspui/bitstream/11592/6446/3/658.8-F954p-CAPITULO%20II.pdf

Dany Ortiz (2018) un plan de marketing digital. https://www.cyberclick.es/numerical-blog/como-hacer-un-plan-de-marketing-digital-efectivo

Hernán Ramón (2021) La transformación del marketing minorista en la era digital file:///C:/Users/TOSHIBA/Downloads/5663-Texto%20del%20art%C3%ADculo-26572-1-10-20220111.pdf

Strauss, J. y Frost, R. (2018). Marketing Electrónico. Routledge. https://doi.org/10.4324/9781315189017

Jorge Recarte carrasco (2019) Implementación de estrategias de Marketing . https://pirhua.udep.edu.pe/bitstream/handle/11042/4069/AE_312.pdf?sequence=1&isAllowed=y

Balestrini, M. (2006) Cómo se Elabora el Proyecto de Investigación. Caracas. BL Consultores Asociados. https://docer.com.ar/doc/x1vnvs0

Hernández Sampieri, R., Fernández Collado, C. y Baptista Lucio, M. P. (2014). Metodología de la Investigación. McGraw-Hill.

Henríquez Fierro, E. y Zepeda González, M. I. (2003). PREPARACIÓN DE UN PROYECTO DE INVESTIGACIÓN. Ciencia y enfermería, 9(2), 23-28. https://dx.doi.org/10.4067/S0717-95532003000200003

Downloads

Não há dados estatísticos.

Métricas

Carregando Métricas ...